Sustainability
A NECESSARY IMPORTANCE
Values
REDUSE – REUSE – RECYCLE – RETHINK
Being able to offer a product that is made of the best materials for your health and could help stop the use of “single use” plastic, has been a big dream.
We are committed to continuing to be on the hunt for the best materials, for your health and for our soil.
Did you know that plastic bottles are the biggest source of plastic waste?
Worldwide, 1 million plastic bottles are purchased per minute around the clock, of which only 10-20% are recycled. This is one of the reasons why 10 million tonnes of plastic end up in the world’s oceans all year round – in addition to the 80 million tonnes of plastic already found on the seabed. In the sea, plastic decomposes over a long period of time and ends up as microplastic, which drifts around the world’s oceans and is harmful to animals, plants and our coral reefs.
We face one of the biggest environmental challenges to date, namely the high production and use of disposable plastic, which, if we continue, will mean that in 2050 there will be more plastic than fish in the oceans.
It will be nice no thanks from here!
We at EASE will take responsibility for the products we put on the market, and we make room for sustainable initiatives that break with the systemic consumption and production of disposable plastic.
Choice of materials
FOR YOUR EASE BOTTLE
The glass bottle
My juice should be stored in a material that does not give off flavor or chemicals. Therefore, the bottle itself is made of 2 insulating layers of borosilicate glass, which is a tempered glass type. This means that the bottle can withstand both completely cold and very hot. The reason we have chosen to use glass is that it is one of the cleanest materials to store food in. And glass is easy to clean – so no bacteria get stuck on the hard smooth surface. In addition, glass has a great recyclable value.
I could also have chosen stainless steel as insulation, but the steel gives off a metallic taste when you store acidic beverages in it eg juice and smoothie. The Consumer Council THINK has made several studies about this and concludes:
”Juices and fruit juices are acidic beverages, which can be responsible for a greater release of chemicals from the drinking can. This can be especially true for metal drinking bottles. Metal drinking cans are therefore a good idea to use only for water.” Read more here
Once you want to get rid of your EASE bottle, drop it off in a glass container so it can be recycled.
The straw
The straw is made of medical silicone – also called “liquid glass”.
Silicone is a transparent, synthetic material that is hypoallergenic and easy to clean. It is industrially manufactured, therefore can be made completely free of harmful ingredients. Medical silicone is the purest form of silicone, and is recommended i.a. therefore also for premature babies. Silicone has a smooth surface that is easy to clean and can also withstand scalding. Medical silicone is 100% free of harmful and endocrine disrupting ingredients such as BPA, PVC and phthalates.
NOTE! If you use raw turmeric in your juices and smoothies, the straw can take a little color from here, if you put it in water with a little dishwashing detergent, most of the color will disappear after a few hours – you can always buy a new or extra straw for your EASE -bottle here
Part of the story behind the EASE bottle is my great concern for all the plastic we find everywhere in our nature and especially the impact it has on our health and the planet we pass on to our children and grandchildren. Therefore, the choice of materials has been of great importance in my work to develop the EASE bottle.
The lid
The lid is made of a PP, which is a pure plastic (medical). I have spent many hours nerding plastic for the last 3 years and have been to plastic fairs in Germany and to various conferences here in Denmark. From the start, I have been absolutely certain that my bottle should be made of bioplastic. It made an incredible amount of sense and the public mood in DK and in the world goes in that direction. But over time, I have learned that clean plastic is still the most environmentally and health-friendly material to use right now. The strongest argument is that it can be recycled because it is clean. Bioplastics, if collected with the same type of plastic, can also be recycled, but virtually all bioplastics today are incinerated as waste because they cannot be sorted. Therefore, with advice from i.a. Plastic Change selected a clean and reusable material.
EASE® products are manufactured in Denmark and in China.
